Hepsiburada
Formica AI is a trusted technology partner for e-commerce businesses seeking smarter fraud prevention, stronger transaction security, and seamless digital experiences.
Türkiye’s E-Commerce Giant Hepsiburada Trusts Formica AI for Fraud Management
Formica AI supports Hepsiburada with AI-fueled fraud management built for fast e-commerce operations. By analyzing transactions in real time, Formica AI helps detect fraud, reduce risk, improve decision making, and keep every stage of the online shopping journey safe.
Hepsiburada is a leading e-commerce platform in Türkiye, bringing millions of customers and merchants together while offering a wide range of products, digital services, payment options, and fast delivery solutions across its growing ecosystem.
Transactions Annually
Processing Latency
Fraud Prevented
Fewer False Positives
The Challenge
As one of Türkiye’s leading e-commerce platforms, Hepsiburada manages a high volume of digital transactions every day. This scale brings growing fraud risks that require fast, accurate, and reliable detection.
Evolving fraud patterns made it essential to identify suspicious activity in real time without slowing down legitimate transactions. At the same time, keeping false positives under control was key to protecting both revenue and the customer experience.
Hepsiburada needed a flexible and scalable fraud management approach that could adapt to new threats, handle large transaction volumes, and turn complex data into clear risk signals while supporting a secure and seamless shopping journey.
What did
Formica AI do?
Formica AI transformed Hepsiburada’s fraud management with an AI-powered approach built for the fast pace of e-commerce. By analyzing transactions in real time, the platform helped identify suspicious behavior earlier, respond to emerging fraud patterns faster, and strengthen protection across the digital shopping journey.
AI-driven risk models, smart rules, and advanced analytics enabled Hepsiburada to turn large volumes of transaction data into clear and actionable risk signals. This allowed fraud teams to make faster decisions, focus on higher-risk cases, reduce unnecessary reviews, and adapt controls as fraud tactics changed.
Most importantly, Formica AI helped Hepsiburada balance strong fraud prevention with a smooth customer experience. Its scalable technology supported growing transaction volumes while keeping security at the center. With smarter detection and real-time insights, Hepsiburada gained a more agile fraud operation built to protect customers, transactions, and sustainable e-commerce growth.
Achievements
- Accurate Detection of Complex Fraud Patterns
- Real-Time Protection Across Customer Journeys
- Fewer False Positives for Smoother Shopping
- Faster Fraud Decisions with AI Risk Insights
- Scalable Fraud Prevention for E-Commerce
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- AI-Native
- Real-Time
- Scalable
- Low Latency
- Easy Integration
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